Shapes, colors, structures, images and graphics express emotions and sensations.
They convey attraction, approbation, adherence, rejection and judgment.
They form a true and complete language.
allows us to better understand ourselves and others.
It enables us to better organize our environment.
It enables us to better manage our communication tools (creation, publications and internet to name a few) and more particularly to avoid mistakes or rejections as a result of a lack of coherence between the verbal and non verbal message.